Unshaming with Jordan Gonsalves
Journalist Jordan Gonsalves’s Unshaming podcast investigates the ways that shame shapes our lives and joins his audience on the path to unshaming.
The Unshaming team and their partners at Multitude asked me to build them a visual identity that was warm, welcoming, emotional, and educational. The podcast’s wordmark borrows the connecting dot from dictionary pronunciation guides to help listeners parse an unfamiliar word and underline the show’s educational mission. Meanwhile, the painted chairs in the key art represent a space for conversation and connection. Between those two chairs, we can get together and begin the process of unshaming.
Deliverables:
- Logotype
- Visual identity guidelines
- Key art
- Web graphics for Apple Podcasts, Patreon, YouTube, and Squarespace
- YouTube thumbnail templates
"In my conversations with parents and caregivers across America, I have found guilt and shame have become pervasive, often leading them to hide their struggles, which perpetuates a vicious cycle where stress leads to guilt, which leads to more stress."
- U.S. Surgeon General Report, Parents Under Pressure (2024)