Atypical Artists
Lauren Shippen’s Atypical Artists makes thrilling, genre-spanning, form-flipping audio fiction, including podcast series The Bright Sessions, Two Thousand and Late, New Year’s Day, Breaker Whiskey, and In Strange Woods.
Shippen asked me to create a visual identity that was warmer, quirkier, and more in line with her personal brand than Atypical’s existing black-and-white graphics. Together, we developed an identity that’s bold, colorful, and welcoming. Shippen writes compelling stories, makes gorgeous audio content, and has big ideas, so her company’s new mark combines the scrawl of a pen, a soundwave, and the company’s longstanding lightbulb icon. The waveform and the fluid, continous-line drawing style provide a jumping-off point for the broader identity.
Deliverables
- Logo suite
- Visual identity guidelines
- Apple Podcasts and Patreon graphics
- Social media templates